Customer promise

An order is a promise made, make sure you keep every one

Make ambitious delivery promises to your customers, knowing that you can keep them. Show delivery promises on category and product pages as well as checkout and keep these accurate to the second to build and maintain customer trust.

Keeping promises matters

Even the best product offer is undermined by missing or inaccurate availability and delivery information. Give customers access to the information they need to make a purchase, and watch conversion rates soar

Precision builds trust

Conversion rates rise when shoppers see a variety of fulfillment options and precise delivery dates on both the product page and at checkout.  Conversely, and particularly in competitive or time-critical markets, vague, absent or unimpressive delivery options will cause customer to bounce, potentially to a competitor.

Averages are average

In complex networks with distribution centers, national and regional hubs and local branches, calculations based on static historical data are rarely accurate or compelling enough. The best promises reflect real inventory levels at each node and use up-to-date schedule and capacity information to make commitments that convert.

Poor communication erodes trust

Once the order is placed, keeping the customer informed maintains trust, particularly if there’s a delay. Centralizing all order information enables proactive monitoring to minimize delays and provides the transparency which significantly reduces WISMO inquiries.

1400

promise calls per second.

<250ms response time
for promise calls

Our goal is simple: help customers ‘Holiday Better.’ OneStock gives us the confidence to deliver on that promise, ensuring technology never gets in the way of great experiences.
Jamie De Cesare
Jamie De Cesare
Chief Technology Officer

How it works

The fundamentals of a promise you intend to keep

Real-time delivery promise calculation

OneStock exposes accurate delivery options as early as product pages, calculating promises in milliseconds using unified inventory, carrier routes, fulfillment capacity, and cut-off times. Merchants can display trusted delivery dates and costs during browsing and then refine commitments at checkout, reducing cart abandonment. Promises consider multi-leg routes, express delivery eligibility, and carbon footprint for sustainability-conscious customers.

The promise-driven 0rder

Once a delivery promise is made, OneStock orchestrates orders specifically to meet that commitment. The platform continuously evaluates the promise as a primary constraint, intelligently routing orders based on proximity, stock availability, carrier performance and handling capacity. Sequential and competitive allocation strategies ensure optimal fulfillment while protecting the customer commitment made at checkout.

Continuous promise monitoring

OneStock doesn’t stop after the order is placed, it calculates critical milestones including orchestration deadlines, carrier pickup times, and delivery windows and if delays threaten the promise the system raises alerts and recalculates delivery options, enabling proactive customer communication. This monitoring ensures operational reality matches initial commitments throughout execution.

Capacity-aware promise engine

Accurate promises require understanding of real-world constraints. OneStock manages handling capacity and carrier pickup capacity by fulfillment location and promises account for preparation times, opening schedules, and peak volumes. The platform prevents overpromising by consuming capacity for future stock allocations and maintaining realistic service levels.

Flexible delivery options

OneStock supports diverse delivery scenarios including standard shipping, express delivery, same-day fulfillment and ultra-fast two-hour delivery from stores. Retailers can configure carrier priorities, delivery calendars, cost-based rules, and service-level trade-offs. The delivery promise module balances speed, cost, margin, and sustainability to match business objectives.

Unified post-purchase visibility

Customer service agents can access complete order lifecycle information through OneStock, including promise information, fulfillment status and real-time alerts. This consolidated view enables fast issue resolution, proactive customer communication, and order modifications while maintaining promise accuracy. Integration with third-party CS platforms ensures seamless omnichannel support.

The OneStock Advantage

Why global merchants entrust their customer promises to OneStock

Trust through early promise accuracy

OneStock enables retailers to display delivery promises on category and product pages using accurate real-time calculations. This early transparency increases conversion by reducing delivery anxiety, a key reason for cart abandonment. Unlike legacy systems that provide vague estimates, OneStock delivers precise dates and costs in milliseconds, accessible via API or MCP server for consistent messaging across all your sales channels. Customers make confident purchase decisions knowing exactly when products will arrive.

Operational execution aligned to commitment

While many systems treat order orchestration and delivery promises separately, OneStock unifies them into a single promise-driven engine. Every fulfillment decision is continuously evaluated against the initial customer commitment. The platform uses over 200 configurable business rules to optimize orchestration across thousands of permutations in milliseconds, balancing all factors. This ensures retailers don’t just make bold promises—they consistently keep them.

Proactive promise protection

OneStock’s continuous monitoring separates it from traditional OMS platforms. The system calculates and tracks critical milestones throughout the order lifecycle, including orchestration deadlines and carrier pickup windows. When delays threaten commitments, OneStock automatically raises alerts and recalculates delivery promises, enabling proactive customer communication before issues escalate. This monitoring capability reduces WISMO inquiries, prevents negative reviews, and maintains brand trust even when disruptions occur.

Enterprise scale

OneStock processes delivery promise calculations at enterprise scale.  For example, JD Sports handles 1,400 promise calls per second with response times under 250 milliseconds.

OneStock is built on Google Cloud Platform with 99.99% availability across 25+ countries, the platform combines speed with reliability for global retailers. The architecture supports complex scenarios including future inventory allocation, order splitting, cross-border fulfillment, and marketplace expansion with no performance degradation. This scalability ensures accurate promises during peak traffic where weaker systems slow or fail.

Proven results

See how leading retailers are transforming their operations with OneStock

offer deliveries in 24 and 48 hours, a service has caused the customer satisfaction rate to grow by 35%.

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Around 15% of the brand’s Click and Collect orders result in additional sales

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Today, almost half of all sales are made from store stock using the OneStock tool.

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40% reduction in transport costs with the retail stores being that front line fulfilling customers' orders

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Petit Bateau

Near-Zero Cancellation Rate

Petit Bateau achieved an order cancellation rate close to zero by implementing OneStock’s delivery promise and intelligent orchestration. The system calculates accurate delivery dates considering store and warehouse inventory, then orchestrates orders to meet those commitments. In the UK market, ship-from-store fulfillment reduced delivery times from eight days to just two days, dramatically improving customer satisfaction.

Longchamp

Higher Conversion with Clear Promise

Longchamp strengthened conversion by making delivery dates clear earlier in the shopping journey—then ensuring fulfillment could actually meet that commitment. Delivery Promise calculations account for stock, preparation time, carrier constraints, and capacity, so customers see reliable dates instead of generic ranges.

Mano Mano

+35% Customer Satisfaction

Offer 24–48h delivery promises only when your network can truly meet them. Connect warehouses, hubs, and partners into one promise calculation that accounts for inventory, preparation schedules, and carrier constraints—so fast delivery options stay reliable from checkout to doorstep.

See how our customers work with OneStock

Dive deeper into ship-from-store and click & collect strategies with our expert guides and insights.

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Keeping Promises
AI-driven distributed order management.