Lingerie OMS Case Study: How RougeGorge Solved Online Size Shortages

For nearly 25 years RougeGorge has been selling its lingerie products in a store environment which is familiar, sophisticated and spacious. With a network of more than 200 stores and franchises in France and Belgium, the brand is today one of the leaders in the lingerie market.

One of the main challenges the brand faced was that customers were left disappointed not to find the product range or size they wanted online, whilst these same products were still available in the stores.

Now, with OneStock’s OMS, the brand has a unified vision of all its stock across DC warehouses and store stock. This unification allows the customer to access every available products, even if it means that the product is shipped from one of the retailer’s 230 stores.

As soon as Ship from Store went live, the lingerie brand immediately saw the benefits of the solution: a significant increase in online revenue, increased product availability, improved customer satisfaction ratings and better stock rotation.