Pittarello’s Unified Commerce Leap: Driving 58% Growth with an Omnichannel OMS for Fashion Retail
Pittarello, the accessible, diversified, and democratic Italian fashion retailer, has redefined omnichannel excellence by implementing OneStock’s Distributed Order Management (DOM) system. With a network of 60+ stores across Italy and Austria, Pittarello embarked on a global replatforming journey, beginning with the implementation of OneStock to activate store inventory and streamline logistics, and followed by a full migration to Shopify Plus to power its omnichannel e-commerce operations and support exponential growth.
The result? In less than 15 months since go-live, Pittarello has transformed its operational backbone, aligning its store network with digital demand, achieving a +58% YoY spike in online revenue just one month after deployment, and sustaining an annual growth rate of +30%.
Strategic Goals
Faced with the challenge of fragmented inventory and an e-commerce model constrained by warehouse stock, Pittarello pursued a bold objective. As part of its composable commerce architecture, Pittarello selected Shopify Plus as its global e-commerce engine, while OneStock provides a unified order management and fulfillment platform across:
Why Pittarello Needed an Omnichannel OMS for Fashion Retail
Beyond orchestration, OneStock’s Order in Store functionality plays a pivotal role in Pittarello’s Endless Aisle strategy. Customers shopping in-store can now purchase any item, regardless of local availability, through a POS-connected interface. The order is processed directly within the store’s checkout system, ensuring seamless payment processing, fiscal compliance, and a consistent omnichannel experience.
Unlock in-store inventory
By breaking down the silos between warehouse and physical retail locations
Automate order orchestration
OneStock’s intelligent orchestration logic acts as the brain of Pittarello’s fulfillment strategy
Deliver a seamless, unified customer experience
regardless of touchpoint: store, website, or marketplace
Shopify e-commerce storefront
Pittarello transformed its online storefront from a warehouse-only shop into a true omnichannel powerhouse.
Physical POS network
OneStock turns Pittarello’s physical stores into strategic fulfillment hubs rather than isolated silos.
Implementing a Fashion OMS: A Phased, Store-Centric Approach
The project was structured in phases to minimize disruption and accelerate value:
- Phase 1. 5 months
Activation of Ship from Store, Click & Collect Express. - Phase 2. 5 months. Rollout of Order in Store, Endless Aisle and Unified Returns capabilities.
Crucially, the strategy included:
Engaging physical stores from the evaluation stage
Selecting pilot stores to drive peer-led onboarding
Recognizing revenue from store-fulfilled orders within individual store targets, turning OMS adoption into a competitive advantage
Omnichannel Fashion Retail Use Cases: From operational constraints to strategic levers
High-rotation SKUs. Fast-sellers previously limited by warehouse depth now benefit from real-time access to store inventory. Items that once hit early stockouts now sell up to 5x more, with dynamic allocation pulling from the full network.
Low-rotation products. Protective workwear and specialty items, previously economically unviable to distribute across all stores, are now efficiently sold via unified inventory. These items are listed online and fulfilled from select store stock, minimizing capital tie-up and stock obsolescence.
Unsold risk items. Larger sizes and niche variants no longer sit unsold. With Order in Store, customers can browse the extended catalog in-store and have products delivered directly to their home, even if unavailable locally. This elevates customer satisfaction and inventory agility simultaneously.
Peak season resilience. Black Friday fulfillment timelines dropped from two weeks to just four days, thanks to distributed orchestration between central warehouses and local stores, without increasing store headcount.
Key enablers of success, to drive omnichannel success for fashion brands
Flexible orchestration logic
Prioritizes by stock location, value, delivery mode, and store performance.
No-code configuration
Allowed for rapid implementation with minimal IT burden.
Shopify Plus integration
Unified architecture from browsing to checkout across channels.
Marketplace order orchestration
OneStock seamlessly fulfills orders from connected marketplaces, not just brand-owned channels.
POS integration and fiscal compliance
Seamless experience with Italy’s fiscal requirements and fidelity programs.
High store engagement
Frontline staff embraced the tool, becoming internal champions and trainers for new rollouts.
The solution
Business outcomes
Driven by systems replatforming, customer experience optimization, and improved OMS efficiency, online growth surged by over 30% year-to-date by the end of August 2025. Remarkably, this milestone was achieved within just a month of the OMS launch without any increase to the media budget, largely due to the new system’s ability to seamlessly leverage store-level fulfillment during high-demand periods.
Customer impact
Pittarello customers now enjoy full product visibility, zero dead-ends during shopping journeys, and multiple fulfillment options, including same-day delivery during peak periods. The omnichannel promise is now operational.
Pittarello’s success is a testament to what happens when business ambition, technological excellence, and operational discipline align. With OneStock, they’ve democratized inventory, empowered physical stores, and delivered exceptional digital growth, setting a benchmark for unified commerce in fashion retail.
