2021 has been characterised by a rebound in world trade (+11.4%*) driven by the economic recovery. However, a new problem is emerging: transport and supply chains are under extreme pressure. In this context and in the run-up to the peak season, what measures can retailers take to satisfy customers and meet demand?
In response to the Covid-19 crisis and consumers’ shift to online purchasing, Minelli has decided to embrace omnichannel retailing. By deploying an Order Management System, the brand wants to step up its customer experience.