INSIDE: HOW WHISTLES DEPLOYED PROFITABLE SHIP FROM STORE AND CLICK & COLLECT STRATEGIES
On 27 February some of the UK’s top retailers came together in central London to learn about Whistles’ omnichannel strategy. This private event was a great opportunity to understand how and why Ship from Store and Click & Collect can improve global profitability.
OMNICHANNEL FEEDBACK HOSTED BY RETAIL EXPERTS
Hilary Palmer, Retail Director UK & International at Whistles
- Simone Williams, Head of eCommerce at Whistles
Romulus Grigoras, CEO and Founder of OneStock, gave technical feedback about the daily collaboration between Whistles and OneStock.
AN INTERACTIVE DISCUSSION DEDICATED TO ORDER MANAGEMENT SYSTEM IMPLEMENTATION
Hilary and Simone used their strategic vision and their understanding of store issues to explain why Whistles identified the Order Management System (OMS) as a key element in the implementation of an effective unified commerce strategy.
This interactive round table discussion started with an overview of the initial need for and main objectives of the implementation of an OMS. Then, the audience asked more detailed questions about the process in store, including regarding the competitive bidding and consequences of this, and whether an OMS was really making life easier for store staff, and if yes, why.
The final part of the seminar was dedicated to the business benefits of the OMS and omnichannel scenarios:
- + 10% online sales thanks to Ship from Store
- + 50% e-commerce sales on Black Friday
- 147 orders shipped from one store, on one day (Cyber Monday)
- 17% of Click & Collect orders optimized by OneStock.
To follow their discussions, Jigsaw, Joules, John Lewis, Reiss, Practicology, and other companies in the audience, then enjoyed a networking breakfast session.
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