Elevating customer experience by securing every promise

In modern retail, trust is currency.

Customers don’t just buy products, they buy promises. Will it arrive tomorrow? Can I pick it up today? Can I return it anywhere? Every answer is a moment of truth. Get it right, and you build loyalty. Get it wrong, and trust evaporates instantly.

The brands that win are the ones that keep every promise they make.

The problem: Promises built on guesswork

Most retailers still show generic delivery estimates: “2-5 business days.” “Available for pickup.” Static text that ignores reality.

Behind the scenes? Siloed inventory systems. Store capacity limits that no one tracks. Carrier delays the website doesn’t know about. The result: broken promises, disappointed customers, and eroded trust.

In an era of instant gratification, a broken promise is the fastest way to lose a customer.

The solution: Real-time precision

Shopify provides the commerce foundation: discount management, storefront, checkout, and POS. OneStock provides the promise, and keeps it, ensuring every order is fulfilled on time.

The Promise Engine calculates real-time available delivery options based on customer location, product availability, store capacity, and carrier performance.

When a shopper enters their postal code, the system responds instantly:

• “Pickup in 2 hours at Paris Tour Eiffel store”
• “Delivery by September 19th at 5:00 PM”
• “Order before 4:00 PM for delivery tomorrow”

No guesswork. No overpromising. Just accuracy.

Why securing promises matters

Higher conversions

Customers trust what they see. Real delivery options drive confidence. Confidence drives sales. We estimate that providing an accurate and precise promise early in the shopping journey (on the Product Detail Page) can boost your conversion rate by 10–15%.

Better on-time fulfilment rate

By factoring the customer promise into the order orchestration process, OneStock ensures that the orchestration engine makes the right decisions to meet delivery deadlines. If the initial promise cannot be met, the system notifies the customer in real time, reducing frustration and improving satisfaction.

Fewer “Where Is My Order?” calls

Accurate promises mean fewer disappointed customers. Real-time updates reduce support costs and improve satisfaction.

Stronger brand credibility

Reliability becomes part of your brand identity. For premium retailers, this is non-negotiable.

Optimized operations

Promise accuracy isn’t just customer-facing, it’s operational intelligence. Factor in store capacity, staff workload, and carrier schedules. Optimize fulfillment without overcommitting.

The customer journey: From promise to delivery

1. Product discovery

On Shopify product pages, promises appear early. Enter a postcode and instantly see:

• “2-hour delivery available – Paris 75000”
• “Pickup in 1 hour at Tour Eiffel Store”

The message adapts to real-time data. Uncertainty transforms into confidence.

2. Checkout

Customers choose between express delivery, standard shipping, or Click and Collect, all backed by accurate timeframes.

Every promise reflects true operational capacity:

• “Order within 12 hours 30 minutes for delivery tomorrow”
• “Pickup available in 2 hours at your selected store”

OneStock calculates. Shopify displays. Complete consistency.

3. Order orchestration and fulfilment

Once an order is captured by OneStock, it’s orchestrated through a fully customizable workflow engine.

Throughout the entire process, the customer promise remains at the core:

The allocation engine evaluates every fulfillment location to ensure the promise is kept, combining rule-based logic with dynamic routing for optimal results.

If any delays occur, OneStock automatically recalculates delivery times and updates the customer in real time, maintaining transparency and preserving control over the customer experience.

Behind the effortless experience

For customers, it feels simple. Behind the scenes, sophisticated orchestration:

• Unified inventory: Real-time view across all stock points
• Intelligent orchestration: Automatic selection of optimal fulfillment location
• Real-time promise engine: Estimates considering distance, carrier performance, and store workload
• Transparent communication: Updates from checkout to delivery confirmation

The result: a brand experience that feels modern, efficient, and human.

Why every promise must be secured

Amazon set the benchmark. But customers expect more than fast delivery, they expect accurate delivery. A promise defines how customers perceive your reliability.

By securing every promise, retailers achieve:

• Customer trust: Confidence that commitments will be met
• Operational harmony: Alignment between inventory, logistics, and communication
• Business growth: Higher conversion, loyalty, and lifetime value

With Shopify’s scalability and OneStock’s orchestration, this becomes achievable for every retailer, from DTC startups to international leaders.

The future: Predictive promises

Securing promises is more than a feature, it’s a philosophy. The shift from reactive retail to predictive, data-driven commerce.

The next frontier: systems that anticipate demand, adapt fulfillment strategies, and communicate proactively before issues arise. Shopify and OneStock are building that future, not just technology, but a blueprint for operational excellence where every promise made is a promise kept.

Every promise kept is a customer earned

Elevating experience starts with honesty, precision, and reliability.

Every product page, every checkout, every confirmation email becomes an opportunity to reassure: “We’ve got this covered.”

That’s how modern brands earn trust, one promise at a time.