The Covid-19 crisis has accelerated the growth of e-commerce and purchasing behaviours have changed dramatically. 66% of people plan to shop mainly online for the end-of-year celebrations but 57% still want to combine offline and online. So how can omnichannel help stores prepare for an unusual end of the year?
The COVID-19 crisis has forced retailers to modify the services they offer to combine economic recovery with health security. Relaunching sales and personalizing the customer experience have become a priority, and these have been made possible, in particular, by the implementation of in-store appointments. Our client RougeGorge Lingerie implemented this omnichannel solution, which they named ‘Click & RDV RougeGorge’.