Pets at home gets tails wagging with its 1 Hour Click & Collect service, powered by OneStock’s OMS solution
The U.K.'s leading pet care retailer, Pets at Home, has launched a 1 Hour Click & Collect service with OneStock's Order Management Solution (OMS) to improve customer convenience whilst enhancing operational efficiencies. The launch supports Pets at Home’s agile omnichannel strategy that allows the business to empower customers to find all the product solutions and services they need to keep their pets happy.
An omnichannel strategy for a unified customer experience
As the UK’s leading pet care business, Pets at Home already provide pet owners with everything they need to be able to look after their pets – from food, toys and bedding, and grooming services, right the way through to first opinion veterinary care. Following an extensive and rigorous selection process, they chose to work with OneStock to further drive their customer-centric strategy and to provide a unified shopping experience. The aim was to offer fast and flexible delivery options such as 1 Hour Click & Collect and contactless collection in store.
Adapting the pet care business niche needs and facilitated by their middleware, OneStock was able to deploy its OMS into the pet care business’s IT ecosystem in under 6 months. After an initial rollout to 40 stores, the success of the deployment and the ease of adoption by staff accelerated the rollout to an additional 410 stores in just one week, thus covering 100% of stores.
average preparation time for 1 Hour Click & Collect orders
orders taken since go-live
of online orders are placed through the 1 Hour Click & Collect service
1 Hour Click & Collect, a valuable service during the pandemic
In order to help their customers receive their products as quickly as possible whilst simultaneously relieving pressure from the distribution centres, Pets at Home opted for a 1 Hour Click & Collect service. During the pandemic, this allowed stores to fulfil online orders, allowing consumers to ensure the stock was available before they visited the store and giving them the opportunity of saving on delivery costs, both considerable benefits to the customer.
Customers can see which of their items are available in which stores and order from the store of their choice in a matter of minutes. 1 Hour Click & Collect also allows customers to get their orders considerably faster than before when shipped from the central distribution centre.
Group Digital Director at Pets at Home
User-friendly store associate app to achieve objectives
While integrating a new software solution into any business can face many challenges, the OneStock interface was met with enthusiasm and appreciation by Pets at Home’s teams across the company as this was seen as a key enabler for customer convenience.
Be it customer service, management or in-store staff, OneStock’s responsive and user-friendly application fits the needs of all its users. The ease of implementation and adoption by their store colleagues has enabled the Pets at Home teams to better serve their customers and has helped them leverage operational excellence.
The first step of a fully omnichannel roadmap
The implementation of the 1 Hour Click & Collect service was only the first part of a fully omnichannel roadmap for Pets at Home. Testament to the success of the 1 Hour Click & Collect implementation, the pet care business intends to extend their order management solution to include a Ship from Store stock to customers’ homes solution by Summer 2021.
The success of these first deployments has only comforted Pets at Home in their selection of OneStock and has driven them to also plan the implementation of a wider unified commerce system.