Pittarello’s unified commerce leap: democratizing omnichannel with OneStock
Pittarello, the accessible, diversified, and democratic Italian fashion retailer, has redefined omnichannel excellence by implementing OneStock’s Distributed Order Management (DOM) system. With a network of 60+ stores across Italy and Austria, Pittarello embarked on a global replatforming journey, beginning with the implementation of OneStock to activate store inventory and streamline logistics, and followed by a full migration to Shopify Plus to power its omnichannel e-commerce operations and support exponential growth.
The result? In less than 15 months since go-live, Pittarello has transformed its operational backbone, aligning its store network with digital demand, achieving a +58% YoY spike in online revenue just one month after deployment, and sustaining an annual growth rate of +30%.
Strategic goals
Faced with the challenge of fragmented inventory and an e-commerce model constrained by warehouse stock, Pittarello pursued a bold objective:
Unlock in-store inventory to power digital fulfillment
Automate order orchestration to reduce operational friction
Deliver a seamless, unified customer experience regardless of touchpoint: store, website, or marketplace
As part of its composable commerce architecture, Pittarello selected Shopify Plus as its global e-commerce engine, while OneStock provides a unified order management and fulfillment platform across:
Shopify e-commerce storefront
Physical POS network
Beyond orchestration, OneStock’s Order in Store functionality plays a pivotal role in Pittarello’s Endless Aisle strategy. Customers shopping in-store can now purchase any item, regardless of local availability, through a POS-connected interface. The order is processed directly within the store’s checkout system, ensuring seamless payment processing, fiscal compliance, and a consistent omnichannel experience.
A phased, store-centric implementation
The project was structured in phases to minimize disruption and accelerate value:
Phase 1• 5 months
Activation of Ship from Store, Click & Collect Express.
Phase 2• 5 months
Rollout of Order in Store, Endless Aisle and Unified Returns capabilities.
Crucially, the strategy included:
Engaging physical stores from the evaluation stage
Selecting pilot stores to drive peer-led onboarding
Recognizing revenue from store-fulfilled orders within individual store targets, turning OMS adoption into a competitive advantage
Use cases:
From operational constraints to strategic levers
1
High-rotation SKUs
Fast-sellers previously limited by warehouse depth now benefit from real-time access to store inventory. Items that once hit early stockouts now sell up to 5x more, with dynamic allocation pulling from the full network.
2
Low-rotation products
Protective workwear and specialty items, previously economically unviable to distribute across all stores, are now efficiently sold via unified inventory. These items are listed online and fulfilled from select store stock, minimizing capital tie-up and stock obsolescence.
3
Unsold risk items
Larger sizes and niche variants no longer sit unsold. With Order in Store, customers can browse the extended catalog in-store and have products delivered directly to their home, even if unavailable locally. This elevates customer satisfaction and inventory agility simultaneously.
4
Peak season resilience
Black Friday fulfillment timelines dropped from two weeks to just four days, thanks to distributed orchestration between central warehouses and local stores, without increasing store headcount.
Key enablers of success
Flexible orchestration logic
Prioritizes by stock location, value, delivery mode, and store performance.
No-code configuration
Allowed for rapid implementation with minimal IT burden.
Shopify Plus integration
Unified architecture from browsing to checkout across channels.
Marketplace order orchestration
OneStock seamlessly fulfills orders from connected marketplaces, not just brand-owned channels.
POS integration and fiscal compliance
Seamless experience with Italy’s fiscal requirements and fidelity programs.
High store engagement
Frontline staff embraced the tool, becoming internal champions and trainers for new rollouts.
Business outcomes
+58%
online revenue
Achieved within a month of OMS launch, with no change in media budget.
40%+
of online sales
Fulfilled by stores during high-demand periods.
+30%
company growth online in 2024
Reinforced by OMS efficiency, systems replatforming and customer experience optimization. By the end of August 2025, an online growth rate of more than 30% had already been achieved for 2025 (jan-aug 25).
Customer impact
Pittarello customers now enjoy full product visibility, zero dead-ends during shopping journeys, and multiple fulfillment options, including same-day delivery during peak periods. The omnichannel promise is now operational.
Pittarello’s success is a testament to what happens when business ambition, technological excellence, and operational discipline align. With OneStock, they’ve democratized inventory, empowered physical stores, and delivered exceptional digital growth, setting a benchmark for unified commerce in fashion retail.
