{"id":355,"date":"2020-03-25T09:53:40","date_gmt":"2020-03-25T08:53:40","guid":{"rendered":"https:\/\/www.onestock-retail.com\/coronavirus-and-omnichannel\/"},"modified":"2023-09-11T16:15:06","modified_gmt":"2023-09-11T14:15:06","slug":"coronavirus-and-omnichannel","status":"publish","type":"post","link":"https:\/\/www.onestock-retail.com\/blog\/coronavirus-and-omnichannel\/","title":{"rendered":"3 omnichannel strategies to minimise the impact of the COVID-19 crisis"},"content":{"rendered":"

No one can ignore the COVID-19 crisis, which is now spreading worldwide. The current pandemic and its huge impact on industries, including that of retail, has prompted us to analyse potential omnichannel action plans.<\/span><\/span><\/span><\/span><\/p>\n

We suggest exploring three omnichannel strategy ideas in order to minimise the impact of the COVID-19 crisis on turnover.<\/span><\/span><\/span><\/span><\/p>\n

The relevance of these ideas will change depending on the measures announced by the government.<\/span><\/span><\/span><\/span><\/p>\n

1. Adjust your stock on every sales channel<\/h2>\n

<\/h2>\n

Thanks to stock unification<\/a><\/strong>, you can quickly switch your store and wholesale stock to your online sales channels, e-commerce, marketplace<\/a>, private sales, etc. \u00a0Make sure you can make this switch without any adverse effects.<\/span><\/span><\/span><\/span><\/p>\n

E-commerce platforms are heavily used (when they are not closed down), and the challenge is, first, to adapt your range to the crisis context and then to maintain a good availability rate and depth of stock in your online store.<\/span><\/span><\/span><\/span><\/p>\n

The French retailer Orchestra, which provides children and baby goods, will only provide the basic necessities for children. The same goes for French garden centre brand Truffaut with animal food.<\/span><\/span><\/span><\/span><\/p>\n

2. If possible, involve sales staff in store to prepare and ship packages<\/h2>\n

Most physical outlets are now closed to customers.<\/span><\/span><\/span><\/span><\/p>\n

For retailers who sell products which are basic necessities, the Ship from Store<\/strong><\/a> solution (shipping packages directly from stores) will allow them to take advantage of in-store stock and optimise the productivity of their store staff.<\/span><\/span><\/span><\/span><\/p>\n

As an example, a store, depending on the retail sector to which it belongs, can ship up to 800 packages per day.<\/span><\/span><\/span><\/span><\/p>\n

3. Take advantage of the most resilient logistics solutions or postpone shipments<\/h2>\n

Automated segments of your logistics process are worth using. If they are available, choose delivery methods such as lockers.<\/span><\/span><\/span><\/span><\/p>\n

You should take advantage of carriers who continue to provide a service and adapt your Delivery Promise<\/a><\/strong>, for example, offering only standard delivery if your express logistics operator is no longer available.<\/span><\/span><\/span><\/span><\/p>\n

Showing solidarity with and minimising the risk of exposure to the virus for your staff and carriers is essential. You can do this by offering a deferred delivery: your online store is accessible, customers pay for their items, the stock is put aside and shipping is guaranteed at the end of the lockdown or confinement period.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

No one canignore the COVID-19 crisis, which is now spreading worldwide. The current pandemic has a huge impact on industries, including that of retail. We suggest exploring three omnichannel strategy ideas in order tominimize the impact of the crisis on turnover.<\/p>\n","protected":false},"author":25,"featured_media":24033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oms-stock-unification"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/posts\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":7,"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/posts\/355\/revisions"}],"predecessor-version":[{"id":38445,"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/posts\/355\/revisions\/38445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/media\/24033"}],"wp:attachment":[{"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/categories?post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onestock-retail.com\/wp-json\/wp\/v2\/tags?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}