BUY ONLINE, PICKUP IN STORE
Make 1-hour collection a reality
With buy online, pickup in store, offer customers the convenience and brand experience of store collection while increasing revenue through upselling.
An integrated buy online, pickup in store solution powered by the OneStock Promise EngineTM
Increase conversion rates
Show customers real‑time product availability and precise pickup windows from product page to checkout making failed store trips a thing of the past and at the same time reducing support tickets. Offer 1‑hour express collections and provide clear SMS/email updates. The result? Higher conversion and a calmer, faster purchase experience.
Maximize ROI from store inventory
Expose your full network inventory to online customers with buy online, pickup in store (click & collect). Increase sell‑through from underused stores, reduce markdowns and unlock revenue from existing stock by balancing workload and prioritising local picks.
Reduce shipping costs for all
By encouraging store pickup for online orders you can reduce carrier fees, packaging and handling which can be passed on as savings to the customer and / or protected margins for your business.
Drive foot traffic into stores
Convert online purchase into measurable store visits through buy online, pickup in store. As well as creating upsell opportunities at handover, merchants can increase basket size via assisted selling and capture attribution data to measure how digital traffic drives local revenue.
Drive more revenue and a great customer experience
Accurate and soon; collection time windows made possible with real-time visibility and a promise engine optimised for performance.
Express collection capabilities
OneStock enables retailers to deliver ultra-fast in-store collection times for online buyers. OneStock combines real-time store inventory and the world’s most powerful promise engine to enable you to make commitments you can keep. Your customers see accurate pickup times as early as the product page. Promises are calculated based on real-time store availability and account for both preparation time and opening hours.
Ship-to-store orchestration
When items aren’t available locally, OneStock automatically routes order sourcing to alternative stores or distribution centers, then ships to the customer’s preferred collection location. This extends product availability while maintaining the convenience of in-store pickup while staying in control of shipping fees, all through intelligent order orchestration.
In-store fulfillment application
The OneStock store fulfillment application provides associates with intuitive, mobile-first tools to manage the entire buy online, pickup in store lifecycle. From order notification through customer handover, the app ensures speed, accuracy and exceptional service while supporting customer’s collection preference.
Delivery promise and stock availability
Customers can see accurate and real-time product availability and pickup times across all store locations. OneStock’s promise engine calculates feasible collection times based on inventory position, store capacity and operational calendars to ensure every commitment is achievable.
An integrated customer experience
1-hour express pick-up
Let customers order online and collect purchases within one hour from nearby stores, leveraging real-time inventory and streamlined fulfillment workflows. Perfect for urgent needs, same-day events or high-demand product launches where speed drives competitive advantage and customer satisfaction.
Ship-to-store for extended availability
Offer customers access to your full product catalog even when items aren't in local stores. Orders are intelligently routed from central warehouses or other stores to the customer's preferred collection point, combining online convenience with in-store service and eliminating shipping fees.
Reserve & collect for ‘try before you buy’
Offer customers the option to reserve items online without payment, then try products in-store before purchasing. This reduces returns, drives store traffic and creates opportunities for upselling while removing friction from the customer journey.
Curbside pickup for contactless collection
Offer customers the ultimate convenience of curbside pickup where they remain in their vehicles while store associates bring orders directly to them. Perfect for high-traffic periods, accessibility needs, or contactless service preferences that prioritize safety and speed.
How it works
Customer places online order and selects store collection at checkout
The customer browses your website or mobile app, adds items to cart, and selects ‘Pick Up In Store’ as the delivery method. They choose their preferred store and pickup time based on real-time availability and promise calculations.
OneStock directs the order to the best location
The order is received by OneStock OMS, which intelligently routes it to the selected store (if inventory is available) or to an alternative location for ship-to-store fulfillment based on configured business rules.
Store receives notification and associates pick and prepare order
Store associates receive a push notification via the OneStock fulfillment app. They locate items, scan barcodes to validate accuracy, and prepare the order for customer collection in a designated pickup area.
Customer receives notification that order is ready for collection
Once preparation is complete, OneStock automatically triggers email or SMS notifications with pickup instructions, confirmation codes, and store details. The customer knows exactly when and where to collect.
Customer completes pickup with QR code verification
The customer arrives at the store, presents their confirmation code or QR code, and an associate verifies identity and hands over the order. The transaction is marked complete, and inventory is updated in real-time.
What’s the earliest delivery option OneStock supports for pick-up in store?
OneStock supports express buy online, pick-up in store in as little as 1 hour by leveraging real-time store inventory, intelligent promise calculation and streamlined mobile fulfillment workflows. Pickup times are calculated dynamically based on store opening hours, preparation capacity, and inventory availability. Customers like Dune London have reduced collection times from 5-9 days to just 1 hour, while Pets at Home prepares orders in an average of 30 minutes.
What happens if the item isn’t available at the chosen store?
OneStock’s ship-to-store capability automatically routes orders to be sourced from alternative stores or distribution centers when local inventory isn’t available. The item is shipped to your preferred collection location, and you’re notified when it arrives and is ready for pickup. This ensures customers have access to your full catalog while maintaining the convenience of in-store collection. Real-time alerts keep your customer up to date so as to avoid wasted journeys to store.
How does OneStock calculate accurate pickup promises?
OneStock’s delivery promise engine calculates store-specific pickup times in real-time based on multiple factors: current inventory position, store opening hours, preparation/fulfillment time, transit time (for ship-to-store), and operational capacity. This ensures every promise shown to customers is accurate and achievable, reducing cancellations and building trust.
Can we offer flexible pickup options like curbside or time slots?
Yes, OneStock supports flexible pickup experiences including curbside pickup, time slot selection, appointment booking, and personalized collection services. Retailers can configure pickup windows to smooth store traffic, enable contactless curbside delivery, offer VIP experiences for high-value customers, or provide assisted collection with product demonstrations and styling consultations.
How does BOPIS software integrate with our existing store systems?
OneStock BOPIS software integrates seamlessly with your existing ecommerce platform, POS system, inventory management, and carrier networks through enterprise-grade APIs and webhooks. The store fulfillment application works alongside your POS, and all buy online, pickup in store transactions sync in real-time across systems. Implementation typically takes a few weeks, and rollout is super-fast, for example 450 stores in a single week for retailer Pets at Home.
Transform your store network into a high-performance fulfillment engine.
