Store Fulfillment

A store fulfillment app they’ll actually love

Give your teams the tools they need to turn your stores into integrated fulfillment centers while freeing up their time to serve more customers.

Faster fulfillment, fewer cancellations and effortless onboarding for every store associate

Reduce fulfillment time

OneStock’s competitive allocation broadcasts orders to multiple stores simultaneously. The first to claim fulfills immediately, creating natural motivation and drastically faster response times than traditional sequential routing.

Intersport now ships 93% of its online sales from its store network.

Streamlined workflow for store teams

Pick, pack and ship workflows designed specifically for store-based fulfillment means almost no learning curve and a simple user experience that reduces the time your store teams spend away from customers.

Reduce total cost of ownership with pre-built connectors

Native integration with over 40 carriers (and counting) eliminates separate shipping software costs. Generate labels, select carriers dynamically and print return labels—all from one interface.

Easy associate onboarding

Responsive web app works on any device, including smartphones, tablets and Zebra scanners with zero installation cost and a consumer-app-like interface requires minimal training for new staff, great for temporary workforces during peak trading periods.

0 %
of digital sales shipped from store, demonstrating how competitive allocation transforms retail networks into high-performing fulfillment ecosystems.
One of the key benefits was that the user interface was super simple to use.
Chris Holyland
Chris Holyland
Group Digital Director, Pets at Home

A complete store fulfillment solution

Designed with store teams in mind, and integrated in to the rest of the OneStock platform, associates can rely on a single app to service customers and fulfill online orders

Native carrier connectors

OneStock integrates with over 40 carriers directly within the store fulfillment application. Associates generate and print shipping labels on demand, select carriers dynamically based on orchestration rules, and print return labels—all from a single interface with zero additional software costs.

  • Integration with 40+ carrier services
  • Dynamic carrier selection based on orchestration
  • On-demand shipping label generation and printing
  • Return label printing for in-parcel or on-demand use
  • Zero additional shipping software required
native carrrier connectors
Work on any device

Works on any device

Built as a responsive web application, the store fulfillment app adapts to any screen size—mobile phones, tablets, desktop computers, or Zebra scanners. Associates access via URL with no installation, maintaining consistent user experience across all devices and hardware investments.

  • Responsive web app—no installation needed
  • Supports mobile phones, tablets, desktops, scanners
  • Minimum viewport: 320 x 568 dp (iPhone 5S equivalent)
  • Compatible with Chrome, Firefox, Edge, Safari
  • Cross-device workflow continuity from pick to ship

Competitive allocation engine

Unlike sequential routing that assigns orders one-by-one, competitive allocation broadcasts to all eligible stores simultaneously. Stores claim orders in real-time; the first to accept wins. This gamified approach drastically reduces cancellations, improves speed and creates fairness across store networks, whether owned or franchise.

  • Broadcast orders to all eligible stores at once
  • First-to-claim allocation creates natural urgency
  • Orders disappear instantly once claimed
  • Easy release-and-reassign if stock discrepancies arise
  • Reduces wait times and improves store engagement
Competitive allocation

Extensibility without custom code

OneStock’s extensibility framework lets retailers customize the store fulfillment application without modifying core code. Add custom fields, extend workflows, integrate UI elements, and maintain consistent design—all while preserving platform upgradeability and supporting unique operational requirements across markets.

  • Add custom data fields across all interfaces
  • Extend workflows with unique approval steps
  • UI extensibility for custom buttons and actions
  • Maintain design consistency and upgradeability
  • Support unique market or brand requirements

Store fulfillment use cases

Ship from store for faster delivery

Fulfill online orders from the store nearest to the customer, reducing delivery times significantly. Fashion brand ba&sh now ships 1 in 5 online orders from stores.

Order preparation for store collection

Store associates receive instant push notifications when buy online, pickup in store orders arrive, use barcode scanning to verify items, and trigger automated customer alerts when orders are ready. High-end footwear retailer Dune London reduced collection times from 5-9 days to 1 hour using OneStock's guided pick-and-validate workflow.

Same-day fulfillment

Enable 1-hour or 2-hour delivery services by orchestrating store inventory, eligibility zones, and express carriers. Pets at Home processes same-day orders in an average of 30 minutes, with 20% of online orders placed through 1 Hour Click & Collect service.

Franchise network fairness

Competitive allocation ensures every franchise location has equal opportunity to claim and fulfill orders, eliminating favoritism from sequential routing. Intersport's cooperative model thrived with this approach, with Philippe Muhr noting members embraced the solution: 'The network helped us grow together.'

How it works

Notification & claim

Store receives push notification when order is allocated to their fulfillment zone. Associates view order details in real-time and manually claim orders they can fulfill immediately, creating active participation.

Pick & scan

Associate locates items on sales floor and scans barcodes to verify correct size, color, and product. This prevents fulfillment errors and ensures 99.9%+ accuracy through every pick confirmation.

Pack with guided selection

Application suggests optimal box size based on order contents. Associate packs items with appropriate materials, and system validates parcel readiness before proceeding to shipping stage.

Generate shipping label

OneStock connects to carrier network in real-time. Associate selects carrier (or system auto-assigns based on orchestration rules), generates label instantly, and prints directly from application interface.

Ship & notify

Associate hands parcel to carrier or places in pickup zone. System automatically updates order status, triggers customer shipping notification with tracking info, and updates inventory in real-time.

Frequently asked questions

By fulfilling orders from the nearest store to the customer, retailers reduce last-mile shipping distances and costs. OneStock’s intelligent orchestration routes orders based on proximity, stock availability, and capacity—balancing speed and cost. Additionally, eliminating dedicated warehouse operations for certain orders and leveraging existing store staff during downtime reduces overall fulfillment expenses. Hackett London achieved a 40% reduction in transport costs by making retail stores the front line for fulfilling customer orders.

With OneStock’s competitive allocation, if a store discovers a stock discrepancy or operational constraint after claiming an order, they can release it back to the network. The order is immediately broadcast again to other eligible stores for claiming, ensuring rapid reallocation and minimizing customer impact. This prevents orders from being stuck with unavailable inventory and keeps cancellation rates low.

OneStock’s intuitive, web-based interface requires minimal training—most associates master the pick, pack, ship workflow within minutes. Pets at Home successfully rolled out the application to 410 stores in just one week following a successful 40-store pilot. The responsive design and consumer-app simplicity eliminate lengthy training programs, enabling rapid network-wide deployment.

Yes, OneStock integrates seamlessly with existing retail technology ecosystems including POS systems, payment providers, and inventory management platforms. The application can extend POS capabilities for endless aisle scenarios, connect to payment gateways (Adyen, Payplug, Hipay), and synchronize with backend systems via APIs and webhooks. This ensures stores maintain operational continuity while gaining advanced fulfillment capabilities.

OneStock provides comprehensive visibility into store fulfillment performance including: order claim rates by store, average pick-pack-ship time, fulfillment accuracy, cancellation rates, carrier selection patterns, and contribution to overall e-commerce fulfillment. Business intelligence dashboards allow retailers to identify top-performing stores, optimize allocation rules, and share best practices across the network—as Intersport did to help cooperative members learn from each other and grow digital sales from 5% to 18% of store turnover.

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