People are ready to return to shops, but are shops ready to offer an experience that will compete with the convenience of online shopping?
Whilst online shopping accounted for 35% of all retail sales at the beginning of 2021, the fact is that shops will always provide a unique and irreplaceable customer experience. Shopping is so much more than a transaction – it’s an experience of your brand that brings each of the senses into action: something that is not possible via virtual channels alone.
In this webinar we heard from a number of leading omnichannel UK brands who are successfully leveraging their bricks and mortar retail sites as an important element of their customer experience strategy. We heard how they have combined their customers’ digital footprint, with other data sources to deliver an enhanced in-store experience and in turn have seen sales rise as a result.
Watch and learn how your brand could also deliver the physical and digital experience that customers will expect in a post-lockdown retail world.
The Electric Bike Shop
Head of Operating Model, Change and CI
Holland & Barrett
IT and e-Commerce Operations Director