In the world of omnichannel retail, a significant gap often exists between what a retailer knows is possible and what the customer actually sees at checkout. While a Distributed Order Management System (OMS) might know an item is available in a store just 20 minutes away, a shopper is frequently presented with a generic ‘2-7 business days’ delivery estimate. To close this gap, OneStock and Ingrid have partnered to provide a unified stack that connects real-time inventory intelligence with dynamic delivery orchestration.
A Powerful Commercial Lever for Omnichannel Retailers
“This collaboration with Ingrid represents our shared commitment to pragmatic, business-solving technology,” said Romulus Grigoras, CEO & Co-Founder of OneStock. “As specialists in our respective fields, we have built an interoperable stack that unifies our advanced AI-driven order management with Ingrid’s delivery intelligence. This off-the-shelf integration ensures omnichannel retailers can thrive across every touchpoint. It turns the delivery promise into a true commercial lever and allows us to give merchants the agility to turn real-time inventory data into a powerful strategic advantage.”
Ingrid is a delivery intelligence platform that helps retailers design, A/B test, and execute delivery strategy across the entire customer journey. From checkout to tracking, returns to exchanges, Ingrid orchestrates how delivery options are presented, priced, promised, and communicated, and turns assumptions into evidence. Ingrid is trusted by over 250 leading retailers including Paul Smith, GANT, ME+EM, NA-KD, and TOTEME across more than 170 markets.
“Retailers have spent years making fulfillment intelligent, routing every order to the right place,” Susanna Grill Erntell, CEO of Ingrid, explains, “but the delivery promise the shopper sees at checkout hasn’t kept up, and that’s where the sale is won or lost. Together, Ingrid and OneStock close that gap, turning every fulfillment decision into a delivery promise that converts and builds trust with shoppers.”
The Integrated Value Proposition: Connecting Every Layer
By combining OneStock’s market-leading order orchestration with Ingrid’s delivery intelligence platform, merchants can finally offer a delivery promise grounded in live fulfillment data. This partnership transforms delivery from a logistical necessity into a commercial lever that drives revenue, margin and shopper trust.
How It Works
- OneStock Orchestrates Fulfillment: The OMS evaluates stock, proximity, cost and service rules across stores, warehouses and 3PLs in real time to commit every order to the optimal fulfillment location.
- Ingrid Orchestrates Delivery: Ingrid takes that fulfillment decision and turns it into a delivery promise in checkout the shopper can trust, displaying an AI-predicted estimated time of arrival (ETA) and delivery options tailored to the specific cart and location.
- Seamless Execution: The right carrier is automatically booked for the actual origin of the shipment, ensuring that cost-to-serve remains in line even when orders are fulfilled from the store network.
Quantifiable Impact: Profitable Omnichannel Growth
This integrated approach moves retailers away from static carrier tables and fragmented tracking toward a high-performance fulfillment ecosystem.
- Conversion Lift: Retailers using AI-predicted delivery times see a 5–20% increase in conversion by offering promises shoppers can actually trust.
- Reduced Cost-to-Serve: By booking the right carrier for the actual fulfillment origin, brands can significantly lower shipping expenses.
- Viable Ship-from-Store: The partnership makes ship-from-store and click-and-collect commercially viable by connecting delivery economics directly to the fulfillment decision.
- Global Scalability: Retailers gain access to a unified post-purchase experience across every fulfillment location with support for 350+ carriers through a single integration.
“We are delighted to be working alongside Ingrid to remove the friction from omnichannel fulfillment,” added Grigoras. “This collaboration allows our clients to move away from generic guesses, and implement a future-proof, AI-ready architecture that makes services like ship-from-store not just possible, but highly profitable. It ensures that the promise made at the ‘Buy’ button is a promise kept at the front door.”
The Operational Shift: From Generic Guesses to Real-Time Reality
The synergy between OneStock and Ingrid represents a fundamental shift in how enterprise retailers manage the customer journey.
| Feature | Without Connected OMS & Checkout | With OneStock & Ingrid |
|---|---|---|
| Delivery Promise | Generic ETAs pulled from static carrier tables. | Real-time promises grounded in actual fulfillment data. |
| Location Awareness | No differentiation between warehouse and store-fulfilled orders. | OneStock decides the origin; Ingrid provides a matching carrier booking. |
| Carrier Selection | Static rules that don't adapt to store-level fulfillment. | Carrier orchestration matches the location that is actually shipping. |
| Customer Trust | Fragmented tracking experiences for split shipments. | A unified post-purchase experience across every leg of the journey. |
Strategic Takeaways for the Modern Retailer
As retailers look to maximize their untapped inventory, the partnership between OneStock and Ingrid offers three key pillars for success:
- Reliability as a Revenue Driver: Moving from generic guesses to actual ETAs builds shopper trust and directly impacts the bottom line through higher conversion rates.
- The Store as a True Fulfillment Node: By connecting delivery intelligence to the store network, retailers can finally scale ship-from-store without losing control of delivery margins.
- Unified Post-Purchase Experience: Providing one consistent tracking and return journey, regardless of where the item was shipped from, ensures long-term customer loyalty.
This is the stack omnichannel retail has been waiting for: one promise, from inventory to delivery.
