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Omnichannel study

How retailers can serve the post-pandemic shopper?

Retailers able to fulfil any order from any channel quickly and accurately to the exact preferences of their customers will be the winners in 2022 and beyond.

Customers’ behaviour and preferences have been transformed through their experience of living under the restrictions of COVID-19. In order to help you gain a better understanding of the preferences of the post-pandemic shopper, and what impact this might have on your business, OneStock commissioned a major pan-European survey in which we spoke to 5000 consumers in France, Germany, Italy and the UK.

Did you know that: 82% of UK shoppers said they’d experienced out of stocks – either online or in-store – over the last 12 months.

Our report shows what today’s customer expects when it comes to availability, location, fulfilment and service.

So how will your business respond?

  • Is valuable stock still tied up in low-footfall stores?
  • Do you know the precise channel preferences of all your customers?
  • Can you profitably fulfil through multiple channels?

Download the report