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Click and Collect and Reserve and Collect: can you still go without it?

We no longer need to introduce Click and Collect or Reserve and Collect! Shoppers have adopted these solutions so readily that brands have had no choice but to offer them.

Click and Collect and Reserve and Collect are so easy to implement that they are often the first step towards omnichannel retail. Indeed, they are so popular with your customers that they will help you achieve an attractive ROI quickly.

However, although many retailers have implemented Click and Collect and Reserve and Collect, not all of them are using them with a unified view of stock. They are missing out on more intelligent order management that would allow them to prioritise the use of shop stock for Click and Collect orders.

Beyond the logistical aspect, these solutions are also relevant for improving your store’s overall performance. In addition to an increased online conversion rate, your customers are more likely to make additional purchases when they visit the shop. On average, our customers report a 33% cross-sell rate when shoppers pick up their orders in-store!

Can retailers in any sector still do without Click and Collect or Reserve and Collect?

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