OneStock is proud to announce that it has been selected by Groupe SEB, the world leader in small domestic appliances, to orchestrate its Direct-to-Consumer (D2C) operations across Europe. The partnership aims to unify inventory and streamline complex retail operations for Groupe SEB’s extensive portfolio of brands, including Tefal, Rowenta, Moulinex and Krups.
Groupe SEB, which operates in over 150 countries, has seen significant growth in its D2C business over the last years. To support this momentum and improve overall profitability, the Group is focused on a strategic expansion plan that includes opening numerous warehouses across Europe to significantly improve delivery times and scale its D2C footprint.
OneStock’s OMS will be central to this digital transformation, serving as the engine to streamline the Group’s technical stack. A primary objective of the partnership is to reduce the Total Cost of Ownership (TCO) and increase the profitability of the D2C division. This project is being executed in conjunction with a broader e-commerce overhaul designed to create a more agile and cost-effective ecosystem.
Solving the Complexity of Modern D2C
Before selecting OneStock, Groupe SEB’s European operations were managed through a complex mix of legacy systems and various third-party providers, creating operational hurdles due to fragmentation.
OneStock was chosen for its ability to handle Groupe SEB’s sophisticated technical requirements while delivering the necessary streamlining to lower maintenance costs and improve project ROI. By unifying these operations, Groupe SEB can deploy new initiatives faster and more efficiently across the European market:
- Inventory Orchestration: Implementing intelligent buffers at the SKU, category, and sales channel levels to optimize stock positions.
- Complex Product Logic: Seamlessly managing sets, bundles, and refurbished products within the same order.
- Service Integration: Gain agility to autonomously deploy new channels, new 3PL providers and carriers. OneStock no code positioning will enable the Groupe SEB business team to react more flexibly to business needs.
- Customer Care Empowerment: Equipping support teams with advanced tools to decrease contact rates and improve response times.
Digital Transformation Journey
“As we continue to expand our Direct-to-Consumer footprint, we needed a partner capable of handling the unique complexity of our multi-brands operations,” said Erwan Eveno, Group Fulfillment Operation Director at Groupe SEB. “We chose OneStock because their platform allows us to deploy new initiatives faster while providing the real-time inventory accuracy our consumers expect”.
“We are delighted to support Groupe SEB on its digital transformation journey,” said Aurélien Rasschaert, sales director at OneStock. “Our goal is to provide agility, technical expertise, and TCO optimization to support the development of the D2C supply chain in the EMEA region.”
Roadmap to Excellence
The implementation, guided by the expertise and experience of OneStock, will follow a multi-year phased rollout plan, with a pilot launch in Italy, followed by full rollout across Europe.
