Omnichannel is a term retailers have been discussing since long before the Covid-19 crisis, driven by the desire to deliver a consistent customer experience across all of their sales channels.
However, executing an omnichannel strategy is fraught with complexity. The consistent experience that customers now expect, however and wherever they shop, is challenged by the retailer’s need to integrate systems that were developed with single sales channels in mind. They don’t lend themselves to the flexibility that the modern consumer increasingly takes for granted.
As a consequence, the Order Management System (OMS) has become a critical technology that sits at the heart of omnichannel best practice. Acting as a control tower within a business, an OMS provides a comprehensive, real-time view of inventory across the entire business and it’s supply chain, which in turn enables the optimisation of supporting commercial and logistical services.
In this guide, we address the following major themes:
Drawing on studies, market analysis and surveys of more than 50 major European retailers, and aimed at CEOs, Digital, Retail, Supply Chain Directors & CIOs, our team of experts have developed this whitepaper to outline the key requirements of an agile OMS which will stand the test of time, and how your business must adapt to these on-going changes.