Fashion fulfilment rewritten:
How smart orchestration protects margins and builds loyalty
The next leaders are already adapting. Download the whitepaper and join them
In fashion, creativity sets the stage but fulfilment writes the story.
Trends ignite overnight. Margins are under pressure. Customer loyalty is won or lost with every delivery promise kept.
The next generation of fashion leaders aren’t just designing collections; they’re designing operations. Distributed Order Management (DOM) transforms fulfilment from a cost center into a growth engine enabling you to:
→ ✅ Keep promises across all channels
→ 🏬 Turn stores into fulfilment champions
→ ⚙️ Cut structural logistics costs without compromising CX
→ 🛡️ Build resilience against tariffs, volatility, and returns.
Why fulfilment is now fashion’s competitive edge
The market has changed.
The fashion market has fundamentally changed. Platforms like Shein, Temu, and TikTok have reset customer expectations, speed and availability are now non-negotiable. At the same time, rising transport costs, cross-border tariffs, and skyrocketing return rates are putting pressure on already-thin margins. Meanwhile, sustainability and recommerce are no longer optional; they’ve become regulatory and commercial imperatives.
32% of consumers say they will walk away from a brand they love after just one bad experience.
PwC Consumer Intelligence Series
In this new landscape, fulfilment isn’t a back-office function, it’s the frontline of brand loyalty and financial performance. Every delayed, cancelled, or fragmented order chips away at trust and profitability. The brands that are winning now don’t treat fulfilment as logistics, they treat it as a boardroom priority, linking every operational decision to margin, customer retention, and growth.
4 strategic levers to transform your operations
⏱️The new speed game
Delivery accuracy, not just speed, is the new differentiator.
Learn how fashion brands are using orchestration to handle TikTok-driven microtrends and volatile demand. Learn more –>
🏬 Stores as fulfilment powerhouses
Your stores are not cost centers. They are your most cost-effective, margin-saving fulfilment nodes. Discover how store activation improves sell-through, avoids tariffs, and delights local customers. See how –>
🔄 Availability as the new loyalty KPI
Stock ≠ availability. True loyalty comes from the ability to fulfil every promise with unified inventory and smart routing. Improve KPI’s –>
🏦Turning fulfilment into a margin-defending engine
Every order is a P&L event. Learn how DOM empowers finance and operations to align cost, speed, and customer experience. Improve your P&L –>
From strategy to orchestration: What’s holding brands back?
Fashion brands know what’s at stake: tighter margins, rising complexity, and customers who don’t forgive broken promises. But recognising the challenge is only step one. The real gap lies in orchestration. What if your OMS could:
💰 Prioritise high-margin orders for faster fulfilment?
🌍 Bypass customs by activating the right local store?
🔄 Route around low inventory before stockouts happen?
🔁 Treat resale and new stock with the same operational intelligence?
That’s not the future, it’s what leading fashion retailers are doing today with Distributed Order Management.
DOM isn’t just a layer in your stack. It’s the engine behind scalable, profitable promise-keeping.
Proven impact from fashion retailers
+17%
Pepe Jeans and Hackett London: 17% increase in revenue, 12% increase in online conversion rate thanks to DOM
+20%
ba&sh: +20% online turnover is shipped from stores and +6% in turnover in the first month of use of Endless Aisle
100%
Jacadi: 100% of international online orders processed via
Ship from Store
The brands that will define the next decade are already rewriting their fulfilment rules.
You’ve read the use cases. You’ve seen the results. Now it’s time to experience what smart orchestration can do for your business.
OneStock’s DOM platform gives fashion retailers the tools to:
- Respond to demand spikes with agility
- Reduce cancellations and missed promise windows
- Maximise store value while lowering delivery costs
- Orchestrate fulfilment with profitability in mind
- Embed sustainability and circularity in daily operations
Margins are fragile. Loyalty is fleeting. Fulfilment is where both are won.
Book a personalised demo and see how we help brands turn operational complexity into competitive advantage.
