Order in Store bridging the gap between retail & digital
6 min

How Order in Store bridges the gap between retail & digital

Order in Store, also known as Endless Aisle, is a game-changer for omnichannel retailers. This fulfilment method enables you to seamlessly bridge the gap between the physical and digital realms, offering customers a unique shopping experience.

Order in Store overview: Transforming retail dynamics

What is Order in Store?

Order in Store revolutionises the traditional in-store shopping model by allowing customers to place orders for products not physically available on store shelves. This strategic approach empowers customers to access a more extensive range of products, transcending the limitations of physical inventory.

Unlike conventional practices, Order in Store leverages the digital space to enhance customer choices and streamline the fulfilment process.

Unlocking sales growth

One of the standout features of Order in Store is its immediate impact on store sales. On average, retailers implementing this innovative approach experience an impressive 8% increase in store sales from the very first month. This is a testament to the effectiveness of Order in Store in driving customer engagement, expanding product offerings and ultimately boosting revenue.

This significant uptick in sales is not merely a short-term benefit; it sets the stage for sustained growth. By breaking free from the constraints of physical inventory, retailers can tap into new revenue streams, creating a dynamic shopping environment that resonates with the modern consumer.

Why implement Order in Store? 

In the pursuit of retail excellence, the implementation of Order in Store is imperative. The solution has multifaceted advantages that make it a game-changer for retailers.

1. Creating new sales opportunities

The success of any retail business depends on its ability to drive sales. Order in Store presents a paradigm shift by removing the usual limitations on traditional in-store offerings, unifying inventory across channels to expand the product range available to customers. By seamlessly integrating online and offline inventory, retailers can provide access to a more extensive catalogue that caters to diverse customer preferences, unlocking new sales opportunities for items that aren’t physically avaiable in every store.

The result is a dynamic retail ecosystem where customers are delighted with an array of choices, fostering a sense of discovery and satisfaction. This expanded product range not only caters to current customer demands but also anticipates future needs, positioning retailers at the forefront of market trends.

2. Improving customer experience: convenience & flexibility

In an era where customer experience is a defining factor, Order in Store offers unparalleled convenience and flexibility. Customers can now enjoy a seamless omnichannel shopping journey, breaking free from the confines of traditional retail.

Order in Store gives customers access to a wider array of products with options for in-store pickup or home delivery. It’s a customer-centric approach that places the power of choice firmly in the hands of the consumer. This heightened level of convenience not only enhances the shopping experience but also cultivates brand loyalty as customers gravitate towards retailers capable of meeting their evolving needs and lifestyle preferences.

3. Empowering store associates: elevating expertise & engagement

Order in Store isn’t just a boon for customers; it also transforms the retail experience for store associates. By leveraging powerful digital store tools, store staff can play a more significant role in the customer relationship. The digital interface not only streamlines order management but also equips associates with real-time insights into products, customer preferences and order fulfilment.

This enhanced role elevates the expertise and engagement of store associates, turning them into knowledgeable brand ambassadors. As they actively contribute to the fulfilment process, they become an integral part of the customer journey. The result is a win-win scenario where customers benefit from personalised interactions, and store associates find increased job satisfaction through meaningful engagement with the brand and its clientele.

Order in Store FAQs

1. How to successfully implement Order in Store: The role of technology

Implementing Order in Store effectively requires a robust technological foundation. Retailers need a Distributed Order Management system that provides a single, real-time view of all inventory. This system seamlessly integrates with a Store App, ensuring that all available quantities and locations for an item are displayed. The Distributed Order Management system intelligently orchestrates the order, guaranteeing customers receive their chosen items precisely when expected. This integration of technology not only streamlines the ordering process but also lays the groundwork for a synchronised and efficient order fulfilment system.

2. How Order in Store works: Elevating the customer experience

The customer experience lies at the heart of Order in Store. While shopping in their local store, customers can place orders for specific products that are currently out of stock in-store but available elsewhere in the retail network. Store associates play a pivotal role in facilitating this process, ensuring that items are sourced and made available for either convenient in-store collection or seamless delivery to the customer’s preferred location. This collaborative approach bridges the gap between physical and digital retail, providing customers with an expanded range of product choices.

3. Timeframe for purchase: Navigating the delivery journey

The timeframe for receiving a purchase through Order in Store is influenced by factors such as product availability and chosen shipping options. During the ordering process, store associates communicate an estimated timeframe to customers. Additionally, customers can track their purchases using the retailer’s online tracking system or a link received via email. This transparency in the delivery journey ensures customers are informed and in control of their shopping experience.

4. Returns for products ordered from another store: Streamlining the process

Order in Store extends beyond the initial purchase to include a seamless returns process. Products ordered from another store can be returned following the retailer’s established return policy. Customers have the flexibility to return items to any store within the network, ensuring a hassle-free return experience. The return process is designed to be as convenient as the ordering process, enhancing overall customer satisfaction.

5. International orders: Local fulfilment and beyond

While Order in Store is typically used for fulfilling orders within the retailer’s network of stores or distribution centres, it’s essential to consider international orders. While the primary focus is on local fulfilment, retailers may offer alternative options for international orders. Customers interested in such services can enquire directly with the retailer to explore available international ordering possibilities.

6. Benefits of Order in Store: A recap of advantages

Retailers embracing an Order in Store strategy can expect increased store-to-web sales, leveraging the power of unified inventory to cater to customer demand. The comprehensive product offering, coupled with greater convenience and flexibility, results in a more satisfying shopping experience for customers.

Want to learn more about Order in Store? Request your demo now.

Further reading