100% of international orders shipped via Ship From Store

A year and a half after the deployment of the OneStock Order Management System, the ÏDKIDS group of children's brands (Okaïdi, Jacadi, Oxybul - Eveil et jeux, Catimini, Absorba, Chipie, etc.) boasts a winning omnichannel strategy. This collaboration confirms the relevance of unified commerce for the group both during and beyond the health crisis.

Order Management System
An ambitious omnichannel roadmap

The omnichannel strategy deployed by ÏDKIDS amid the health crisis was truly ambitious. The aim was to accelerate international deployment, boost profitability by optimising stock clearance and enhance the customer experience with innovative services that are highly valued by consumers.

The first noteworthy result was a 5% growth in web sales as soon as the OMS went livewith only 70 French stores activated.

OMS was a real company-wide project with huge challenges in terms of stock management, turnover, profitability and international development. Thanks to the unification of stock, we have made all our products available to all our customers, no matter where they are. In-store, our teams appreciate being able to find all product information on a single, user-friendly interface. Both our staff and our customers are happy, so I think we can say “Mission accomplished!”
Mathilde Watine - Omnichannel Transformation Leader at ÏDKIDS
Mathilde Watine
Omnichannel Transformation Leader at ÏDKIDS

Boosting web performance with Ship From Store

The Ship From Store solution was deployed in the company's stores in the spring of 2020. This approach allowed the group's stores to achieve peak web orders and to transform the stores into Dark Stores during lockdowns.

The results speak for themselves: 15% of orders are now shipped via Ship From Store in France! Internationally, all (100%) web orders are processed via Ship From Store, which represents an average of 20 to 50 packages per store per day.

Order volumes are so high that stores are setting new records, like the Krakow store that shipped 1,400 Ship From Store orders in January 2021 alone.

Thanks to the deployment of this omnichannel solution, ÏDKIDS has considerably reduced stock shortages in its network.


of French orders are now
shipped via
Ship From Store


of international web
orders are processed via
Ship From Store


increase in web turnover
upon activation of the
OMS (with only 70 stores

Digital in Store to boost in-store activity

Two unified commerce solutions have further enhanced the in-store customer experience: Click & Collect and In-store Appointments.

Click & Collect has become a staple in consumers’ habits, both during and after the lockdowns. With this solution, the group's stores have achieved new records, such as the Jacadi store in Lausanne, which prepared 64 Click & Collect packages in a single day.

In-store appointments, available in nearly 800 stores across 7 countries, have conquered the hearts of consumers who particularly appreciate such a highly personalised shopping experience. An estimated average of 3,600 appointments have been booked each month since January 2021. Cancellation and no-show rates remain extremely low at 10% and 1% respectively.


Click & Collect packages prepared in
1 day by 1 store


In-Store appointments each month
since January 2021

And in 2022?
Even more omnichannel!

Having been convinced of the Order Management System's value, the ÏDKIDS group is enhancing its omnichannel roadmap and plans to deploy two new digital solutions in 2022: Reserve & Collect and Order in Store.

Multi-quantity and multi-product Reserve & Collect will allow customers to confirm the availability of the items they want and reserve them, free of charge, before visiting the store.

L’Order in Store will increase the number of references available in stores tenfold by connecting the stores to the unified stock. As a result, sales advisors will be able to order references or sizes that are not available on the shelves for their customers, directly on the shop floor.

Other major projects are in the pipeline, including the international rollout of the Okaïdi and Jacadi brands and the launch of the ÏDKIDS.fr marketplace. Finally, the Order Management System will also be deployed for the Kidiliz, Catimini and Absorba brands.

Omnichannel features deployed for ÏDKIDS

From Store

Unified Click & Collect

In-store Appointment