Two store associates elevating their omnichannel efficiency with a Ship from Store solution on a laptop
6 min

Elevate your omnichannel efficiency with Ship from Store

In retail, staying ahead of the competition requires innovative strategies to optimise order processing and customer satisfaction. One such strategy gaining prominence is Ship from Store, a fulfilment approach that redefines how businesses manage their inventory and serve their customers.

Ship from Store overview

Definition of Ship from Store

Ship from Store involves leveraging retail stores as additional fulfilment points, going beyond the traditional reliance on distribution centres. When a customer places an order online or through digital channels, items are sourced and shipped directly from a nearby store rather than a central warehouse. This approach transforms each store into a distribution hub, allowing for a more agile and responsive supply chain.

The purpose of store fulfilment is multifaceted. It aims to streamline the order fulfilment process, ensuring that customers receive their orders swiftly and efficiently. This approach also seeks to capitalise on the inventory available in physical stores, turning them into dynamic fulfilment centres. By integrating stores into the fulfilment network, businesses can overcome challenges associated with stockouts, delivery times and inventory management.

Benefits of implementing Ship from Store

Implementing Ship from Store brings a host of benefits, revolutionising how businesses manage their supply chain and meet customer demands.

  • Avoiding out-of-stock situations:
    • Unifying stock across stores helps decrease the chances of running out of popular items.
    • Improved product availability reduces the risk of disappointing customers with out-of-stock notices.
  • Improving efficiency:
    • Reduces delivery times and costs by using local stock, leading to faster order fulfilment.
    • Enhances customer satisfaction through quicker deliveries, meeting the expectations of today’s fast-paced consumers.
  • Enhancing inventory management:
    • Balances inventory across stores, optimising stock levels and reducing excess.
    • Up to 60% of all end-of-season sales can be fulfilled through Ship from Store orders, clearing out stock efficiently.

Order Management System: OneStock’s Ship from Store capabilities

The success of strategies like Ship from Store hinges not only on the concept itself but also on the efficacy of the underlying Order Management System (OMS). Among the leading solutions in this space is OneStock, a platform renowned for its advanced capabilities that significantly elevate the Ship from Store experience.

Highlighting OneStock’s unique features

OneStock stands out in the crowded OMS landscape through its innovative and powerful features. One particular standout is its implementation of competitive order allocation, a feature that redefines how online orders are assigned to stores.

Competitive order allocation

  • Unlike traditional systems that allocate orders sequentially to stores, OneStock’s competitive order allocation proposes an order to multiple stores simultaneously.
  • The store that claims the order first becomes responsible for fulfilment, reducing delays associated with sequential allocation models.
  • This feature has proven crucial in minimising order cancellation rates and, consequently, improving customer satisfaction.

Importance of competitive order allocation

The significance of competitive order allocation cannot be overstated, especially in the context of Ship from Store strategies. Here’s why this feature is a game-changer:

  • Reducing order cancellation rates:
    • Retailers using solutions without competitive order allocation experience up to 30% order cancellations.
    • By proposing orders to multiple stores simultaneously, OneStock dramatically lowers the risk of cancellations, ensuring a higher rate of successful order fulfilment.
  • Improving customer satisfaction:
    • Delays in order fulfilment and frequent cancellations can lead to frustrated customers.
    • Competitive order allocation enhances reactivity, efficiency and delivery times, directly contributing to an improved customer experience.

Ship from Store implementation FAQs

As businesses delve into the transformative world of Ship from Store, a myriad of questions arise regarding the seamless implementation of this omnichannel strategy. In this section, we address some of the common queries surrounding the successful integration of Ship from Store and shed light on the pivotal role of an Order Management System (OMS).

How can companies successfully implement Ship from Store?

Implementing Ship from Store effectively requires a strategic approach and the right tools. The cornerstone of this strategy is a robust Order Management System (OMS). Here’s a concise guide:

  • Unified stock and real-time visibility:
    • The OMS plays a central role in unifying stock across all retail locations, including stores and distribution centres.
    • Real-time visibility into inventory levels ensures accurate order fulfilment, preventing discrepancies and enhancing customer satisfaction.
  • Intelligent order sourcing:
    • The OMS intelligently identifies the optimal location to source products for each order, considering factors like proximity, stock levels and fulfilment efficiency.
  • Efficient order processing:
    • By streamlining the order processing workflow, the OMS ensures that orders are picked, packed and shipped with maximum efficiency, meeting both business needs and customer expectations.

How does Ship from Store work?

When a customer places an order, the OMS takes centre stage in determining the best stock location for fulfilment. If this location happens to be a store, the store associate receives an alert to initiate the process of picking, packing and shipping the order directly to the customer.

What is the difference between competitive allocation and traditional ‘waterfall’ models?

A traditional ‘waterfall’ model allocates order fulfilment to stores sequentially. If the first store is unable to fulfil the order within a set time or lacks the necessary stock, the order is reallocated to the next store in line. This sequential process often leads to delays, missed carrier pickups and high cancellation rates.

In contrast, the competitive allocation model used by OneStock proposes the order to multiple stores simultaneously. The store that responds first takes responsibility for fulfilment, significantly reducing delays and cancellations.

How are Ship from Store orders allocated?

Order allocation is determined by configurable orchestration rules within the OMS. These rules can be customised to align with specific business objectives. For example, priority can be given to stores located within a certain radius of the delivery location, minimising delivery times and costs. The first store meeting these criteria claims the order and prepares it for shipment.

Is Ship from Store limited to domestic shipping only?

No, Ship from Store can extend its capabilities to international shipping. Leveraging store inventory located in different regions enables businesses to fulfil international orders more efficiently, reducing delivery times, avoiding additional customs fees and enhancing the global customer experience.

Understanding the intricacies of Ship from Store operation is pivotal for businesses seeking to optimise their order fulfilment strategies. The combination of intelligent order sourcing, real-time tracking and competitive allocation positions Ship from Store as a dynamic and responsive solution in the ever-evolving retail landscape.

Stay tuned as we continue to explore the nuances of Ship from Store and its impact on the future of retail operations.

Further reading