Ship from Store

average increase in online revenue after enabling store fulfilment

Ship from Store overview

Store fulfilment, is a strategy used to optimise order processing. In this approach, rather than relying only on distribution centres, merchants use their retail stores as additional fulfilment points. When an order is placed online or through other digital channels, items can be sourced and shipped directly from a store.

Why should you implement Ship from Store? 

Avoid out of stock situations

Unify stock and leverage store inventory to decrease the chances of running out of stock for popular items, and increase sales opportunities and revenue.

Improve efficiency

Reduce delivery times and costs by using local stock, leading to faster order fulfilment and improved customer satisfaction.

Enhance inventory management

Balance inventory across stores and clear stock – up to 60% of all end-of-season sales are Ship from Store orders.

order management system - ship from store and store fulfilment capabilities

Ship from Store
OneStock feature


Competitive order allocation

Allocate an online order to multiple stores simultaneously (rather than a single store) to lower order cancellation rates, improving customer satisfaction and service centre efficiency. Retailers who have chosen solutions without competitive order allocation are experiencing 30% order cancellations. To remain economically viable and prevent undue stress on your customer service teams, order cancellations from Ship from Store should not exceed 3–5%.


Business Intelligence embedded

We provide a unique omnichannel dashboard, business-oriented, that allows you to drive and analyse your operations very easily. Should you improve your Ship from Store rules? What is the current effectiveness of your retail stores? Follow all these major KPI in our dedicated Business Intelligence tool.


Warehouse flow omptimisation

Our omnichannel solution helps you to improve your warehouse operations and flexibility while reducing errors and optimising resources. Improve your supply and logistics processes with accurate insights provided by OneStock.

Why implement Ship from Store?

of all online orders are shipped from stores

increase in the first month of activation

of international orders processed from stores

The main drivers for the Ship from Store project are to enable greater product availability on Ted’s website, while maintaining a better sell-through rate of full-priced items within the store. OneStock helps us offer a seamless experience and delivery process for customers, keeping pace with the ever upward-shifting expectations placed on their favourite brands.
Portrait Clare Harrison-Empson

Clare​ Harrison-Empson

Head of Global Retail Operations
Ted Baker


How can companies successfully implement Ship from Store?

To implement Ship from Store effectively, companies need an Order Management System (OMS) to unify stock and maintain real-time visibility of all inventory to ensure accurate order fulfilment. The OMS intelligently identifies where to source products for each order and ships them more efficiently to meet business needs and customer expectations.

How does Ship from Store work?

When a customer places an order, the OMS identifies the best stock location to fulfil it. If that location is a store, the store associate is alerted to pick, pack and ship the order directly to the customer.

What is the difference between competitive allocation and traditional waterfall models?

The traditional ‘waterfall’ model allocates order fulfilment to stores in a sequence. If the first store to receive an order is unable to fulfil it due to missing or damaged stock, or if they do not respond to the request within a set time period, the order is reallocated to another store. This sequence can continue until a store is able to fulfil the order. This model produces high cancellation rates due to delays in store allocation, stock movements and missed carrier pickups.
Competitive allocation is a distribution model used by tech giants like Uber and Deliveroo, where an order is proposed to multiple stores and the fastest to claim it is responsible for fulfilment. This order allocation model improves reactivity, efficiency and delivery times.

How are Ship from Store orders allocated?

Order allocation is determined by configurable orchestration rules. These rules are highly customisable to help businesses meet specific objectives. For example, if your company’s main objective is to reduce its carbon footprint and delivery costs, priority to fulfil orders for home delivery could be given to stores that: have all the products in the customer’s basket; are located within a 30km radius of the delivery location; and have low stock rotation of the products in the customer’s basket. All eligible stores are then offered the order, and the first one to accept it prepares and ships it to the end customer.

Is Ship from Store limited to domestic shipping only?

No, it can also be used for international shipping. By leveraging store inventory located in different regions, businesses can fulfil international orders more efficiently, reducing delivery times, avoiding additional customs fees and improving the global customer experience.

What are the benefits of the solution?

The solution offers several benefits, including:
Significant increase in online sales (25% on average)
Streamlined shipping processes with shorter delivery times displayed by the delivery promise, and reduced carbon footprint associated with deliveries
Consistent in-store activity, even at off-peak times, and a new source of motivation for store staff
Improved customer experience thanks to the higher likelihood of customers finding their desired product online due to increased product availability

How will it change the daily workload of store staff?

Store associates are essential, and the solution will require you to train them in the correct picking, packing and shipping procedures. Thanks to a highly intuitive store app, OneStock allows store associates to easily manage the order process from order picking to carrier delivery. Ship from Store is a must-have to help your company achieve its retail sales goals while increasing employee motivation.

Is there any special equipment required to use Ship from Store?

Very little in-store equipment is required:
IT equipment for order processing, including WiFi, supplier tools (phone, laptop, tablet), barcode scanner and till. Most stores will already have the IT equipment needed for Ship from Store and don’t need to make any additional purchases.
Packaging for order preparation, such as branded envelopes, tissue paper, cardboard boxes, etc.