How can an OMS help you with your CSR commitments?
Corporate Social Responsibility or CSR is present at all levels of a company. It encompasses. It encompasses, in particular, the company’s own policies regarding respect for the environment (via certifications such as B Corp or Ecocert) and is reflected in the implementation of best practices both internally and externally.
Today, we can see that this social responsibility also applies to retail. Brands are increasingly interested in how and under what conditions their products are manufactured, how they are transported and how they are distributed.
The OneStock OMS and the Delivery Promise contribute to limiting the environmental impact of B to C logistics. This is a major challenge for the retail industry: how to serve customers, quickly with a reliable promise, while limiting the environmental impact of supply and transport.
Jérôme Piccolin – Sales Director, OneStock
What is the link between OMS, Delivery Promise and the environment?
The OMS plays its role as an orchestrator by sharing stock information: Are the items available? Where are they in the network? The Delivery Promise then displays the logistics scenarios available for an order, taking into account the retailer’s business and/or environmental requirements. Within the framework of a CSR policy, it is possible to configure the orchestration rules to respect, as best as possible, the resulting challenges.
As a result, it is possible to favour the most environmentally friendly logistics scenarios. For example, by favouring the stock point closest to the customer to limit the carbon footprint or by favouring stock points working with green carriers.
The power of the OMS extends even further as it can access information about your customers and their characteristics (VIP, green, etc.). Thanks to the OMS, it is possible to define in advance that all the orders placed by ‘green’ customers will follow a different orchestration path that favours the lowest carbon footprint, with one main imperative: the search for proximity.
“58% of shoppers say they are willing to wait longer for a delivery if it is a greener option” OneStock Consumer Survey, 2021
4 benefits linked to the Delivery Promise within the scope of a CSR initiative
- The Delivery Promise enhances the value of a CSR policy by calculating all the delivery methods likely to be chosen and by sharing relevant information with customers, such as the carbon footprint of each delivery method.
- Thanks to the Delivery Promise, the retailer can therefore decide to display only the most environmentally friendly delivery methods to its customers and to highlight, upstream of the purchasing process, the ecological initiatives put in place thanks to the OMS
- The Delivery Promise helps to limit the environmental impact of B-to-C logistics and to optimise deliveries
- Even though 58% of shoppers say they are prepared to wait longer for an environmentally friendly delivery, Delivery Promise accurately calculates the delivery times for each delivery method in real-time.