21% of orders shipped using Ship From Store, ba&sh boosts its customer promise and sales despite the pandemic

At the end of 2020, ba&sh, the iconic house of accessible luxury and "smart fashion", chose software publisher OneStock, the specialist in unified commerce, to boost its customer promise and enrich it with new order and shipping scenarios. This collaboration comes at a time when the pandemic crisis is making the relevance of unified commerce projects with Order Management Systems resonate even more.

Order Management System:
New momentum in the brand's sales growth during the pandemic

Just one month after the activation of the OneStock OMS, the brand was already registering unprecedented order peaks, up to a 3.5-fold increase in online sales. Also notable is the fact that 22% of the brand's web sales were generated thanks to these new innovative services, notably Ship from Store (dispatch and centralization of orders from stores).


online turnover generated by Ship From Store


only to deploy
the OMS


of web orders shipped
from shops

The hybridisation of a premium brand

ba&sh's success is based on the brand's ability to address all sales channels (Retail, E-Commerce - which accounts for 30% of the brand's sales, Wholesale) by offering an emotional, differentiating and consistent customer experience. With a 3-month "time-to-market" on this OMS project, ba&sh once again demonstrates its ability to adapt to the rapid changes in current consumption patterns. With this Order Management System, ba&sh provides solutions to major issues:

Improving customer experience by blurring the boundaries between digital and physical worlds, through services that create synergy between these two channels in an integrated solution

Having a unified vision of stock, regardless of its origin (web warehouse, stores) and sales channel (physical or digital). This omnichannel stock management offers multiple advantages

Ensuring that more products are available for sale in real-time and reducing stock-outs

Selling stock more quickly, thus reducing dependence on discounts, reducing the number of unsold items by eliminating residuals

The OMS was a strategic priority. It is an important project that meets the challenge of combining the rarity and exclusivity of the brand with a high level of service and reliable delivery promises. We are merging the web and physical networks with the ultimate goals of customer satisfaction and improved profitability.
Pierre Arnaud Grenade - Global CEO at ba&sh
Pierre Arnaud Grenade
Global CEO at ba&sh

Ship From Store drives sales growth in the face of the pandemic

The deployment of OneStock's unified Ship From Store model has already proved its worth during the January peak season, particularly during the winter sales period.

With the peak order intake on the first day of the sales, which resulted in a 3.5-fold increase in the number of items ordered, the promise of efficient service for web orders has been fulfilled.

In January 2021, 21% of online orders were dispatched from stores, ensuring optimum customer service. The new ba&sh model has proven its effectiveness in times of crisis by compensating for stock shortages in the warehouse.

Blurring the boundaries between web and stores thanks to the OMS

The implementation of the Order Management System was directly designed on an international scale, in line with ba&sh's brand image. This innovative tool enables faster and cheaper deliveries from local stores. The international activation of the project applies in particular to the United States, the United Kingdom and France and soon to Switzerland, Germany and Spain.

ba&sh is an iconic brand with very strong digital maturity. Expectations were high, both in terms of customer experience and economic profitability. All this in a very short timeframe given the context, as we had to deploy the solution in just 3 months. After less than three months of operation, the results are already looking excellent and ba&sh will continue to leverage the full potential of OMS in the coming months.
Romulus Grigoras - CEO at OneStock
Romulus Grigoras
CEO at OneStock

Innovations designed to enhance a personal experience

The sales consultant job is becoming digital through this hybridisation of channels and is also freeing itself from the boundaries between web and physical networks. ba&sh makes it a point of honour to serve all customers, wherever they are (small and large stores, online and offline) with the same level of service and attention by making all products available, wherever they are, to match their desires. By simplifying access to all ba&sh's creative offerings, the brand is increasingly refocusing its sales consultants on personal contact.

Omnichannel features deployed for ba&sh:

Stock Unification

From Store