ba&sh boosts its customer promise and sales despite the pandemic
A new Order Management System saw new momentum in the brand’s sales growth during the pandemic
Just one month after the activation of the OneStock OMS, the ba&sh was registering unprecedented order peaks, with up to a 3.5-fold increase in online sales. Also notable was the fact that 22% of the brand’s online sales were generated from the new innovative services, in particular Ship from Store (the dispatch and centralisation of orders from stores).
Ship from Store
The hybridisation of a premium brand
ba&sh’s success is based on the brand’s ability to address all sales channels (stores, ecommerce – which accounts for 30% of the brand’s sales – and wholesale) by offering a personal, unique and consistent customer experience. With a three-month ‘time to market’ on this OMS project, ba&sh demonstrated its ability to adapt to the rapid changes in current consumer habits. With OneStock’s Order Management System, ba&sh can now:
Ship from Store drives sales growth
The deployment of OneStock’s Ship from Store solution proved its worth during the January peak season, particularly during the winter sales period.
With a peak order intake on the first day of the sales, which resulted in a 3.5-fold increase in the number of items ordered, the promise of an improved service for online orders had been fulfilled.
In January 2021, 21% of online orders were dispatched from stores, ensuring optimum customer service. The new ba&sh model proved its effectiveness during the Lockdown by compensating for stock shortages in the warehouse.
Bridging the gap between web
and stores with an OMS
The implementation of OneStock’s Order Management System was designed on an international scale, in line with ba&sh’s brand image, and to enable faster and cheaper deliveries from local stores. The international activation of the project covers the United States, United Kingdom, France, Switzerland, Germany and Spain.
Innovations designed to enhance a personal experience
The sales consultant’s job is becoming increasingly digital through this hybridisation of sales channels. ba&sh makes a point to serve all its customers, wherever they are (small and large stores, online and offline) with the same level of service and attention by making all products available across all channels. By simplifying access to all of ba&sh’s creative offerings, the brand is refocusing its sales consultants on providing the best possible personalised experience for customers.